Using Telegram and WhatsApp for Small Businesses
WhatsApp and Telegram are social messaging services for mobile devices that allows you to send text messages, pictures, audio clips and video clips to communicate with the people who are in the contact list of your phone.
Marketing with WhatsApp/Telegram can be an effective way to connect with your potential customers and promote your business. Local companies can use WhatsApp/Telegram as a communication tool to connect users in real time.
Facebook allows you to connect with your potential audience, and WhatsApp/Telegram takes this connection to a next level. WhatsApp/Telegram offers several features, which can be used effectively to promote small businesses. These characteristics are listed and briefly explained as follows:
WhatsApp/Telegram Messenger service:
WhatsApp is not limited to sending text messages to reach your target audience; It can be used to promote products and services through text, audio and video formats, so you can convey an appropriate idea about your products and services to potential customers. You can also target your audience in masses using the WhatsApp broadcast feature.
WhatsApp/Telegram allows sellers to do group segmentation and also allows the creation of groups according to similar interests and initiate conversations with group users. This helps to guide clients with similar interests and demands. It also increases the possibility of going viral thanks to the exchange of content by group participants among their contacts.
WhatsApp/Telegram enables marketers to run innovative campaigns. You can ask your recipients to share their images while using your products and services or pose in front of your billboard or store. In return, I could offer you several coupons through WhatsApp/Telegram. This allows you to expand your database through relevant contacts and increase the reach of your business.
WhatsApp/Telegram for customer support:
Because of its wider reach, WhatsApp/Telegram can also be a very useful tool for customer support. Your customer may prefer to contact WhatsApp/Telegram instead of calling their support numbers or writing emails. You can solve customer problems or provide information about products or services and advice through this medium.
Since a large number of people use WhatsApp/Telegram regularly, it is easier for marketers to approach their potential customers. WhatsApp is becoming an affordable mass communication tool that can be used by small businesses creatively and innovatively.
The above features allow small traders to promote their business with great ease despite WhatsApp. These features are advanced marketing tools to promote any business.
Local Companies and WhatsApp/Telegram
A company or company that provides its services in a specific geographic area is called a local company. The term local business is also used to define a franchise in a particular region. If you are running your business in a local area, consider adding WhatsApp/Telegram to your online marketing toolset to increase the performance and benefits of your campaign.
WhatsApp/Telegram is a great tool for sending massive text messages, video and audio clips at no cost. And it works with all smartphone platforms like Android, iOS, Windows, Symbian and BlackBerry, etc.
Local businesses could announce their WhatsApp number and tell their audience that they can buy through WhatsApp. Share images of your products or services in a WhatsApp/Telegram prospect group. Local vendors can also send their geographic location to their customers, so customers can visit the store at any time.
Here are some of the reasons why you should include WhatsApp/Telegram marketing in your advertising strategy:
Advertise your products on Whatsapp/Telegram:
WhatsApp is the new way to send SMS between your family and friends. But you can also use it as an advertising tool. You can promote your products to a WhatsApp group or to individual users. This marketing tool is the best way to establish one-on-one communication with your customers. There are fewer shipping and receiving restrictions than with SMS and emails.
But keep in mind, not to send messages to everyone and be sure to address the customers who are on your contact list because people hate messages from unknown individuals / companies.
Local sellers and businesses can send text, picture, audio and video messages for free. WhatsApp only consumes data from the Internet to send messages. Both Telegram and Whatsapp are completely free.
Most users do not like to communicate with groups, as they receive notifications every time group members send messages. But this does not mean that you can not use WhatsApp/Telegram to send promotional messages, banners and videos to individual users. Personal messages will help you build a strong relationship with your customers.
Local businesses and marketers can ask their customers to provide feedback through the WhatsApp/Telegram messaging feature. Ask them to send their queries through WhatsApp/Telegram and respond as soon as possible. Solving your problems regarding your product and services diligently and in a timely and personalized manner will build up your confidence.
Whatsapp/Telegram is a powerful tool and I think it is high time you started using it for your business.