Technology has made business easier. With so many social platforms, it’s easy to get in touch and stay in touch with current and potential customers. But juggling accounts on multiple platforms is hard to say the least. Fortunately, in this case too, technology comes to the rescue in the form of social media management tools. SM tools in the form of applications, plug-ins and software are here to help you create, manage and measure platforms like LinkedIn, Google+, Twitter and Facebook. Let’s look at 5 tools that can facilitate the process of participation in social media.
How would you like to manage 5 social platforms with one tool? Yes, you heard right. With Buffer, scheduling posts and sharing content on Facebook, LinkedIn, Google+, Twitter and App.net is just a kid’s game.
There is more than one way to use this tool. You can share and publish content by adding a browser extension or by using the Tablet or Smartphone application or by visiting your site to schedule the content. This social media management tool also offers a fantastic analytics service in which you can monitor the impact and performance of each position.
Buffer offers both free and paid membership. The tool imposes few restrictions on free members, but with only $ 10 / month you can upgrade your account to use up to 12 social networking profiles, paste unlimited number of posts, and add two members to your account.
This simple tool with the “Cause and Effect” relationship is one of the most powerful automation services on the web. IFTTT here means ‘If This, Then That’, and its function mode is to perform an action if a preset trigger is activated. Example: With IFTTT you can create a recipe or formula that sends you an email every time you have a new follower on Twitter (Trigger).
Using IFTTT you can work with 160 channels, including networks like LinkedIn, Facebook, Twitter, Instagram, Dorpbox, YouTube and many more popular platforms. Finally, the best news of all, with IFTTT can also connect to other social media management tools like Hootsuite and Buffer.
For individuals and small businesses, Hootsuite is the best and most popular social media management tool currently available, and there is a reason for it to be so popular. Using its simple web-based control panel, you can schedule announcements, run SM campaigns, manage engagement, conduct conversations, monitor competition, and measure campaign effectiveness through analysis and reporting on all popular social media channels like Twitter, Facebook, Google+ page, LinkedIn and Foursquare.
How popular is this social media management tool? Hootsuite is used by the best brands in the world like Sony Music, EuroStar, Seagate, NHL, Virgin, WWF, and many more. It also boasts of having more than 10 million users, and this number is increasing every day. To set up an effective social media campaign Hootsuite offers three options: Free, Pro and Enterprise.
Sprout Social is another social media management tool like Buffer and Hootsuite. Like other tools we have discussed, it also offers the ability to manage multiple channels in one place. An important feature that distinguishes this SM tool is the input tray. All your messages and commitment opportunities will come to a place.
The Add Keyword option is another powerful feature. By adding your keyword here you can keep track of all your branded mentions. Sprout Social also offers an excellent analysis service. In the reporting section, you can monitor and report on engagement, team performance, trends, etc.
Sprout Social is reasonably priced with three membership options to choose from. You can also sign up for a free trial for a short period of time, and then update and continue if you’re happy with the features Sprout Social offers.
If Twitter is your target network, then there is no better social media management tool than SocialBro. This powerful tool is unique in that it provides a more complete platform than any other SM manager for Twitter application. This SM tool has four main characteristics: Orientation, Commitment, Management and Analysis.
Even if your plan is to target multiple social networking networks, this tool can complement your efforts by providing analytical reports that can be used in SM campaigns run in Hootsuite or Buffer. SocialBro has a free version, and there are four paid options (Basic, Business, and Enterprise) with many powerful features.Then, what is your favorite social media management tool?