Sharing content regularly on social networks is critical to keep in mind. However, many companies struggle to find the time to do social media every day.
While sharing timely live messages is important, pre-scheduling social media posts using social media management tools helps you save time.
Planning your publications also helps you align your publications with upcoming promotions and topics in your marketing calendar.
Last but not least, planning and scheduling your positions in advance can give you peace of mind of the “what should I post about today?” Concern.
But with all the tools out there, how do you know which one is right for your business?
Here are some of our favorite management tools that you will want to consult:
Hootsuite is a free tool with a Pro option that helps you track and manage your posts.
Not only does it allow you to manage what others are saying about your brand and allows you to interact with your accounts, it also allows you to schedule publications on various social networking channels.
Hootsuite also has the ability to heal content to help with your content marketing efforts as well as bulk message schedule. Your self-planner will also suggest ideal times to post content, based on the online activities of your followers.
The free version allows you to manage up to three social media platforms. If you need to manage more, you can upgrade to the professional version for $ 9.99 / month.
Save time on social media with Buffer. This free application (with upgrade options) simplifies programming.
This tool makes it easy to share other people’s Tweets. In addition, you can extend your Tweets throughout the day for greater visibility.
One feature that makes Buffer a great tool is its easy integration with other social media tools like Followerwonk (analytic tools) and Feedly (news aggregator).
The HubSpot social publishing tool makes publishing on Facebook, Twitter and LinkedIn easy. It also allows you to select a custom time to publish your content.
It offers you customized tools to discover the best times to publish your content to reach the largest audience. Your Social Inbox tool allows you to optimize your engagement strategy.
Postcron is another programming tool that allows you to schedule publications on Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram.
Costs start at $ 8.33 per month with unlimited postings, a bulk uploader, content recommendations and the ability to add your watermark to image messages.
Postcron also has the ability to reuse previously posted material and can auto-schedule messages based on when your users are prominently online.
Knowing Edgar is more expensive, but behaves very differently than the typical publishing tools described above.
Not only is it a programming tool, it uses a content library concept, it also thinks of its name by re-purpsosing its own best content and re-distributing it over a period of time. Essentially, automated content queuing could fill your stream of social media with valuable content forever.
While pre-posting messages can save time, you also need to supplement them with messages on the go, where you are, with whom you meet, great ideas, and breaking news.
Followers want to know they are getting the scoop and up-to-the-minute updates on what they are doing with their social media. It’s like a reward for being an active follower of knowing the great news first, before anyone else.
In addition to informational messages, social media graphics and videos, it is important to share regular calls to action. Always share an exciting way that followers can go further with you to experience your products and services.